旅游业英文书籍

❶ 求：旅游业品牌发展战略的英文资料

First, the development of the tourism brand strategy

Brand-driven business is tourism enterprises to truly realize the value of the assets, brand strategy is a scientific management system. Mainly includes the following components:

1, for the correct positioning of the tourism market

This is a city or region of the core values of tourism image. To build a city or regional tourism image of the tourist center of the issue of brand building, which requires integration of the tourism image of factors, a comprehensive tourism information to the image displayed, showing the face of tourism consumers, so that the target audience of urban or tourist areas have a clear the impression that stimulate their awareness, the desire to participate.

2, shaping the meaning of brand

Fifty years ago, the value of tourism enterprises by nearly 80% of tangible assets such as plant, equipment and inventory and so on. Today, tourism enterprises for nearly 50% of the value of a decision by the intangible assets. These usually do not directly appear in the accounts, the relatively difficult measurement. However, these assets, the most important is the brand of tourism enterprises.

Shape the quality and content of the brand, improve customer loyalty is one of many tourist enterprises trends. Food and beverage market in order to break through the existing business model of the "bottleneck" and change consumer hotel "luxurious style, but very expensive business deserted" the view of the Xiamen Jinyan Hotel in the food and beverage operations, bold innovation, and make full use of Xiamen Airlines Hotel , Quanzhou Aviation Hotel, Wuyishan Zhuang restaurant chain advantages of centralized purchasing, and Xiamen, through 23 large-scale fishing vessels to establish cooperation alliances, as well as rely on the Xiamen Airlines flight advantages, expand the vision of the procurement as well as outside the country, as far as possible, rece the food and beverage procurement cost and establish a high-end hotel concept of the civilian population of the consumer. In ensuring high-quality food under the premise of the hotel continue to introce new dishes to meet the needs of people of different levels of consumer demand, a growing business is booming, catering turnover ranking the top hotels in Xiamen. At this point, that is often said the "soft power." For "soft power" the more adequate understanding of the "soft power" a higher level of attention, a city or region's tourism procts and services will be needed for people. Brand can be said is a "soft power" of the Dacheng, is "soft power" as an important performance. Today, tourism is not the consumer robots, they have not just simply take out travel procts, but in the choice of a concept and attitudes.

3, based on the quality of system management, brand management standardization, and scientific proceres.

At present, China has introced a number of tourism enterprises ISO9000 international standards, established a quality management system, and some also adopted the ISO9000 quality system certification, so that scientific brand management, and international standards. China is already 28 to implement the World Heritage ISO14000 international environmental management standards, and six have been through this environmental management system. However, it should be emphasized that the introction of ISO9000 international standards, it is only for tourism enterprises to create the conditions to participate in international competition, but by no means a magic weapon for the formation of a competitive advantage. Quality management system can be copied, but the concept of brand can not be copied, can not be copied, only the concept of tourism enterprises in order to truly create a competitive advantage.

4, through the network operations, to achieve brand expansion.

Tourism businesses are tourism services are intangible procts, the proction process is the consumption process, visitors can not purchase procts that immediately come into contact with. Relative brand instrial procts, it is soft, and the need for consumers to enjoy services in the course of feelings. Therefore, a travel agency or hotel can attract more tourists, but also to visitors to its brand influence. Moreover, the tourism proct of its proction and consumption at the same time, the decision to promote the tourism brand can not be like any other brand of instrial enterprises, through the flow of procts to achieve, and only by consumers - to achieve the flow of tourists, thus for tourism enterprises, network operators must pass in order to achieve an effective expansion of the brand.

Second, brands with the future development of tourism

Brand and the future of tourism showed the following characteristics:

First, is the only way to participate in international competition.

Spain Tourist Office in China on behalf of Arthur罗克拉韦尔said: "Europe's' China fever 'is an indisputable fact, many travel agencies in Spain, said the Chinese tour groups to the sale of bread to sell as fast as like. "However, the desire for quick profits brought about by a number of issues, such as an increase in theft cases, travel agencies, agreed to randomly change the lines, attack on the tourists sit idly by and so on, have begun to appear. Chinese tourists to travel on the local travel agents complained repeatedly, some smaller travel agencies in order to earn quick money disregard the interests of home visitors, tourists and tour guides resulting contradictions and conflicts between. These discordant phenomenon that in a competitive era of economic globalization, the need to create an international brand, it will help tourism enterprises in international markets surging in the right navigation, on the other side towards success.

Secondly, the established market position, create a number of travel brands and rece the impact of market competition.

To develop tourism enterprises in international markets should only have a global brand, from the surface, the answer is obvious, it should be in the affirmative. How to build a global brand in China this? Shanghai Ogilvy & Mather advertising Zhang, senior planning officer said: "Brand advertising is not the only means of establishing a strong brand can bring to consumers the memory of a moment, while the value of this memory is impossible to measure, more and more enterprises will be the focus of attention is the quality of clients rather than the number of customers. "

Over the years, Guangxi, Yunnan, Inner Mongolia, Fujian, Zhejiang, Huangshan, Wuyishan scenic tourist city and so have introced a wide range of tourism procts, to create their own brand of tourism. Northwest Yunnan in China, there is a with the United States comparable to the Grand Canyon of the East Grand Canyon - Grand Canyon River. Nu Autonomous County of Gongshan Dulong territory and give full play to advantages of resources to the organic integration of tourism and culture, want to create "Three-River Pearl," "River Grand Canyon" world-class tourism brand. In 2006, announced to build the Qinghai-Tibet Plateau to possession of Princess Wencheng legend, the myth of the Kunlun Mountains, Tea Horse Road, the theme of anecdotes唐蕃古道"Seven brand" the project. Fujian also focus on creating Gulangyu music culture, political culture vessel Fuzhou, Wuyishan World Heritage, Putian Meizhou Mazu belief, Quanzhou Maritime Silk Road, Zhangzhou Tianfu Tea, seven土楼Yongding tourism brand.

Third, the franchise brand and the close combination of the search for "famous brand" shock effect.

China Franchise Association Franchising is defined as "the concession will be of its own trademarks, trade names, procts, patents and proprietary technology, business model, such as in accordance with the terms of the contract, the franchisor under a unified business model to engage in business activities to pay the appropriate license fee. "This franchise is characterized, it will a unique commodity, trade marks, patents and business model a set of combination of complex intellectual property rights.
一、旅游品牌的发展战略

品牌驱动经营，是旅游企业资产价值的真正体现，品牌战略是科学的管理系统。主要包括以下环节：

1、进行正确的旅游市场定位

此乃一个城市或者地区旅游形象的核心价值。构筑城市或者地区旅游形象，是旅游品牌建设的中心问题，它要求整合旅游形象因子，将旅游形象信息综合地表现出来，呈现在旅游消费者面前，使目标受众对城市或者地区旅游产生清晰、明确的印象，激发其感知、参与的欲望。

2、塑造品牌的内涵

五十年前，旅游企业价值的将近80%由有形资产，如厂房、设备和存货等组成。如今，旅游企业价值的将近50%由无形资产决定。这些内容通常不会直接显示在账目上，相对难以测算。但是，这些资产中，最重要的一项就是旅游企业的品牌。

塑造品牌的品质和内涵，提高客户的忠诚度，是许多旅游企业的一个发展趋势。为了突破餐饮市场原有经营模式的“瓶颈”，转变消费者对酒店“豪华气派，但价格昂贵，生意冷清”的看法，厦门金雁酒店在餐饮经营中，大胆创新，充分利用与厦门航空宾馆、泉州航空酒店、武夷山庄连锁餐饮集中采购的优势，通过与厦门23艘大型捕捞船建立合作联盟，以及依托厦门航空公司的航班优势，把采购的视野扩大到全国乃至境外，尽可能降低餐饮采购成本价格，树立高档酒店平民化消费的理念。在确保菜肴高品质的前提下，酒店不断推出新菜式，满足不同消费层次的人的需求，生意日益红火，餐饮营业额排名厦门市各酒店榜首。在这一点上，即是人们常说的“软实力”。对于“软实力”的认知越充分，对“软实力”的重视程度越高，一个城市或者地区的旅游产品和服务就越能够为人们所需要。品牌可以说是集“软实力”之大成，是“软实力”的一个重要表现。如今，旅游消费者并非机器人，他们已不仅仅只是简单地购买旅游产品，而是在选择一种观念和态度。

3、依托质量体系管理，使品牌管理规范化、程序化和科学化。

目前，我国许多旅游企业引进了ISO9000国际标准，建立了质量管理体系，有的还通过了ISO9000质量体系认证，使品牌管理科学化，与国际标准接轨。我国正已28处世界遗产地推行ISO14000国际环境管理标准，并且已有6处通过这一环境管理体系。但必须强调的是，引进ISO9000国际标准，它只是为旅游企业参与国际竞争创造条件，但绝不是形成竞争优势的法宝。质量管理体系皆可复制，惟有品牌的理念不可复制，只有无法复制的理念才能真正为旅游企业创造竞争优势。

4、通过网络化经营，实现品牌扩张。

旅游企业提供的产品是旅游服务，是无形商品，产品的生产过程也就是消费过程，游客对所购买的产品无法马上接触到。相对工业产品的品牌而言，它是软性的，需要消费者在享受服务的过程中感受的。因此，一家旅行社或者酒店能否吸引到更多客源，也在于其品牌对游客的影响力。不仅如此，旅游产品其生产和消费的同时性，决定了旅游品牌的推广无法像其他工业企业的品牌那样，通过产品的流动来实现，而只能通过消费者——游客的流动来实现，因而对于旅游企业而言，必须通过网络化经营，才能实现品牌的有效扩张。

二、品牌与旅游的未来发展

品牌与旅游的未来将呈现如下特点：

第一，是参与国际竞争的必由之路。

西班牙旅游局驻华代表阿图罗·克拉韦尔说：“欧洲的‘中国热’是一个不争的事实，许多西班牙旅行机构都表示，去中国的旅行团的销售情况就像卖面包一样快。”然而，迅速获利的渴望带来的一些问题，如盗窃案件增多、旅行社随意改变约定线路，对游客遭受攻击坐视不管等，已经开始显现出来。到中国旅行的游客对当地旅行社的抱怨频频，一些规模较小的旅行社为了赚取外快置游客利益于不顾，造成游客与导游之间的矛盾冲突。这些不和谐的现象，表明在经济全球化竞争年代，国际品牌创建的必要性，它将帮助旅游企业在汹涌澎湃的国际市场中进行正确的导航，驶向成功的彼岸。

第二，确立市场定位，打造多项旅游品牌，减少市场竞争带来的冲击。

开拓国际市场的旅游企业是否应该只拥有一个全球品牌，从表面来看，答案显而易见，应该是肯定的。中国怎样打造全球品牌呢?上海奥美广告资深企划人员张洁认为：“广告并不是建立品牌的惟一手段，一个强劲的品牌能否给消费者带来一个瞬间的记忆，而这个记忆的价值是无法衡量的，越来越多的企业将关注的焦点是客户的质量而不是客户的数量。”

数年来，广西、云南、内蒙古、福建、浙江、黄山、武夷山等风景旅游城市也都推出多种旅游产品，打造各自的旅游品牌。在我国滇西北，有一条与美国科罗拉多大峡谷相媲美的东方大峡谷——怒江大峡谷。贡山独龙族怒族自治县充分发挥境内优势资源，把旅游与民族文化有机结合，欲打造“三江明珠”、“怒江大峡谷”世界级旅游品牌。2006年，青藏高原宣布打造以文成公主人藏传说、昆仑山神话、茶马古道、唐蕃古道轶事为主题的“七大品牌”工程。福建也着力打造鼓浪屿音乐文化、福州船政文化、武夷山世界遗产、莆田湄州妈祖信仰、泉州海上丝绸之路、漳州天福名茶、永定土楼七大旅游品牌。

第三，品牌与特许经营权的密切结合，寻求“知名品牌”震撼效应。

我国特许经营权协会对特许经营权所下的定义是“特许人将自己拥有的商标、商号、产品、专利和专有技术、经营模式等按照合同规定，在特许人统一业务模式下从事经营活动，并向特许人支付相应的费用。”这种特许经营权的特点是，它将某项独特的商品、商标、专利权与一整套经营模式组合而成的知识产权综合体。

❷ 关于旅游行业的英文单词

China's catagory A travel agency 一类社
China's category B travel agency 二类社
China's category C travel agency 三类社
Clothes,bearing and appearance 服装仪表
guidebook 旅游指南
guild practice 导游实践
international tourism 国际导游
itinerary 旅行计划,节目
local guide 地陪,地方导游
local tourist organization 地方旅游组织
low season 淡季
minimum tour price 最低旅游价格
multilingual guide 会多种语言的导游
national guide 全陪,全程导游
national tourist organization 全国旅游组织
off-peak season 淡季
off season 淡季
on season 旺季 peak season 旺季
professional （staff） 旅游专业人员
programme 节目
receiving country 旅游接待国
regional tourist organization 区域旅游组织
season-high 旺季 season-low 淡季 selling season 旺季 shoulder period/season 平季
sightseeing 游览
slack season 淡季
state-list famous historical and culture cities 国家级历史文化名城
tour arrangement 旅游安排
tour brochure 旅游小册子
tour catalog 旅游团目录
tour code number 旅游代号编码
tour escort/conctor/director 旅游团陪同
tour leader 领队,团长
tour operation 旅游业务
tour route 旅游路线
tour talker 自动导游磁带机
tourism 旅游业,旅游
tourism activities 旅游活动
tourism circles 旅游界
touring 游览
touring club 旅游俱乐部
tourist 游客
tourist association 旅游协会
tourist authority/office 旅游局
tourist council 旅游委员会

参考下面网站，还有更多~

❸ 求乡村旅游业相关外文参考文献（要英语的）

乡村旅游业相关外文参考文献（要英语的）

❹ 具体介绍中国旅游地理的英文版图书

熟抄悉中国旅游地理袭，应是在了解旅游地理一般理论与方法的基础上，侧重掌握中国及不同等级旅游区旅游业各组成要素的基本特征及主要特色，对其重要景区及旅游线路有所了解。 中国国土广袤，山川锦绣，自然绚丽，景观多姿，位置适中，形胜优越，历史悠久，文化灿烂，民族众多，习俗迥异，土产丰饶，工艺绝伦，风味佳肴，名扬海外。由于中国旅游资源的无比丰厚及其巨大魅力，中国旅游业起步虽较晚，但在兴旺发达的世界旅游业中，却有雄厚的潜力和广阔的发展前景。

❺ 急！急，急！求旅游业论文的英文参考文献~三个就行~谢谢啦~

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❻ 有关旅游方面的英文书，求推荐！

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❼ 英语导游必读(全新版)简介

基本信息基本信息
· 开本： 32
· 出版日期： 2005-04
· 版次： 2005年4月第2版
· 页数： 600
· ISBN： 7503222298
· 国别： 中国大陆
· 出版社： 中国旅游出版社
· 精简装： 平装

图书目录
前言
Part One第一部分
The Qualities for Being a Tour Guide
导游员应具备的素质
An Introction引言
Prerequisites for Being a Quality Tour Guide
做一名高素质导游员的先决条件
Seven Points for Tourism Professional Ethic Norm
旅游职业道德规范七条
A Tour Guide Should Possess the Nine Abilities
导洲员应具备九种能力
Tour Guides Should Keep in Mind the Seventeen Points
导游员应牢记十七条要点
The Global Concept of Tour Guide Service导游员服务的全球概念
Quality Tour Guide Basics高素质导游员的基本要求
Have Encyclopaedic Knowledge 博闻强记
Fifteen Ps 十五个 "P"
1. Politics 政治
2. Practice 勤练
3. Preparation 准备
4. Perseverance 毅力
5. Progress 进步
6. Proficiency 熟练
7. Patience 耐心
8. Prudence 谨慎
9. Politeness 礼貌
10. Precision 准确
11. Punctuality 准时
12. Providence 节约
13. Pollution (Tourism) 防污染（旅游污染）
14. Photograph-Taking 拍照须知
15. Perfection 完善
Three Extras 三点须知
1. Sincerity 真诚
2. Timing 守时
3. Giving Information Ahead 预报
Four Orientations 四个定向
Part two 第二部分
Tour Guides'professional knowledge and commonly used expressions
导游业务及常用语表达法
Part three 第三部分
tourism and travel agency
旅游业与旅行社
Part four 第四部分
hotel instry
饭店业
Part five 第五部分
digital knowledge
数字知识
Part six 第六部分
travel in china
旅游在中国
Part seven 第七部分
appendix
附录

书评
前言

《英语导游翻译必读》一书自1990年出版以来，在全国众多的英语爱好者中，尤其是英语导游翻译读者中得到了普遍的欢迎和认同。该书不仅成为许多导游和翻译人员长备案头的业务工具书，而且书中丰富的内容则更多地被全国许多旅游院校的老师们作为教材用于课堂教学及相关专业的英语培训。因而，《英语导游翻译必读》一书积极的社会效益有目共睹。
随着中国加入世界贸易组织及北京申办奥运会的成功，我国的国际地位日益提高，来华参观游览、投资经商、留学、探亲访友的海外人士与日俱增，中国将是世界上集国际交往、商贸、旅游于一体的热点目的地，中国的旅游业将突飞猛进地发展。为了向世界展示中国的风采，让世人了解中国、认识中国，让国人，尤其是导游人员能更好地向海外游客及友人介绍、宣传中国并提供优质的服务，《英语导游翻译必读》一书经过数年的辛勤修订与大量增补现应运而生。为更贴近图书内容，全新版书名更改为《英语导游必读》。
本书作者阅历丰富，在40年漫长的旅游导游及旅游教学工作中，共接待过外国旅游团队达800多个，分别来自美国、加拿大、英国、荷兰、澳大利亚、新西兰、南非、毛里求斯、菲律宾、新加坡、泰国、马来西亚、巴基斯坦、印度；伊朗、斯里兰卡、苏里南等世界上20多个国家，积累了大量的涉外工作经验及当今英语的各种不同用法和教学经验。在修订该书的过程中，作者在尽量保持第一版特色的前提下对原书内容进行了更新和大量的补充，在编写体例上做了大的调整，总之，作者力求将该版书以全新的面貌奉献给读者。作者相信，全新版{英语导游必读)以其特有的专业性、知识性和趣味性将得到英语导游从业人员及英语学习爱好者的青睐。
全新版(英语导游必读)共分七个部分，即：一、导游员应具备的素质；二、导游业务及常用语表达法；三、旅游业与旅行社；四、饭店业；五、数字知识；六、旅游在中国；七、附录。全新版《英语导游必读》更注重内容和遣词造句中的时代感和旅游业的功能性，即更注重更新增补现代社会中的情景交流用语，更注重突出现代旅游业政治、经济、文化交汇点的世界舞台的功能作用及其传播各国人民友谊的媒介功能作用。其次，比较原书，修订本的内容更丰富，涉及领域更广泛，其中不仅有规范导游员工作行为的内容，而且还增添了不少实用性很强的资料，包括世界旅游业和中国旅游业的发展、中外成语、旅游英语词汇、各种行文表达法、旅游行业术语、全国主要热点城市景点介绍、旅游线路安排及有关饭店业的相关内容。此书有助于读者学以致用，这亦是作者重新修订该书的目的之所在。
作者认为， 目前我国的导游员最迫切需要的是要尽力提高他们的政治素质、业务水平(包括外语、导游业务、导游基础知识)以及在旅游接待工作中处理各种复杂问题的应变能力。这些尤为重要的内容在此书里均用英语作了全面、详细而深入的阐明，明确了导游员的旅游职业道德规范、外事纪律、当一名高素质导游员的先决条件、接团的操作规程、导游方法、导游技巧、导游员的职责、导游员的行为规范及导游员的语言特征等。本书用词用语专业性较强，内容充实，是英语外事接待人员、导游翻译人员、外语院校的师生及广大英语学习爱好者的良师益友。与此同时，为适应我国旅游业的高速发展，全新版《英语导游必读》一书将是培养全国高素质导游员的较为理想的教科书和工具书。广大读者通过学习此书不仅可以提高自己的英语水平，更为重要的是，通过学习，可以掌握当一名高素质导游员所需要的技能与知识。它是一本集英语与导游行为规范、导游业务、旅游知识于一体的新型工具书。
在此，谨向张秀桂老师对1990版《英语导游翻译实用手册》一书所做出的努力深表谢意!并谨向在本书撰写过程中给以热情关心、大力支持的作者夫人蒋益群教授，女儿朱瑜、朱莉表示衷心的感谢!特别是中国旅游出版社在编辑出版该书过程中付出了艰辛的劳动，作者在此深表诚挚的谢意!
作 者
2004年12月于北京

❽ 求一篇旅游业英文参考文献！！ 急！！

Tourism Instry；Core Competence；Construction
Abstract
The study on core competence was originated from the western countries in 1990s.The theory developed quickly and practiced widely. Urban tourism instry was the subject of tourism and had been recognition by every city in domestic. Every city competed drastically. The issue of core competence of urban tourism instry came to my mind under the above backdrop. The study is aiming at developing and summating the present theory system of this issue as well as the practicing method.
The study on core competence of urban tourism instry is a new field in the study of tourism competitiveness. The paper put forward to the paradigm, identification system and development stratagem of core competence of urban tourism instry.
The study mainly involves the theory of core competence, regional economics, instrial economics and tourism principles, etc. Combining positive study and normal study, this paper systematically studies core competence of urban tourism instry.
The thesis is divided into five chapters. Fist of all, the paper introces the necessity and significance of this issue, the main content and methods of this issue. In the second chapter, it introces the origin of the theory, defies the central conceptions. Through comparing the paradigms of tourism competitiveness, the paper builds up an analyzing paradigm of core competence of urban tourism instry. The third chapter expatiate the paradigm of core competence of urban tourism instry, including the basic structure and affect factors, the mechanism of developing, identification characters and index system. The fourth chapter put forward to the stratagem and measures of constructing core competence of urban tourism instry by combining the paradigm, taking Xiamen as a case. The fifth chapter is a conclusion. It generalizes the main research conclusion and the insufficiency in the thesis. ....
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Keywords: Urban Tourism Instry; Core Competence; Construction

❾ 英文版旅游英语专业职业规划书

In the University prior to precisely what is not very clear goals and direction are going to see step by step, that is, with this attitude, I came to the university after there had been confused, listening to senior Shijie Men are less than satisfactory The job experience, I feel more difficult in the future they know what to do. However, after listening to a teacher-week semester elective course, I am enlightened, as if to grope in the dark has suddenly emerged as a beacon I pointed out the way forward! Zhou teachers an opportunity to let me know there will always be ready to leave, he's a pet phrase is "my future I am the decision-making." Just a few words contain the meaning is very profound, yes ah, everyone's future into their own hands, other people can not design for you in the future, only ahead of their analysis and decision-making in order to find direction in order to work hard! My career planning.

❿ 旅游业的发展史，英文写作

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