发展旅游业英文
1. 随着人们的生活水平的提高,旅游变得越来越流行,国家也在积极的发展旅游业。英语作文
As the captain of China,Beijing has been the most popular city of china。So more and more people want to visit Beijing.
I think the best time to visit Beijing is spring ,for the weather of that time is very fine ,neither too hot nor too cold . The warm wind will make you fell happy.Many people visit Beijing for it's beautiful sence and cultural inheritance .
If you want to have a enjoyable journey ,I suggest you to pay a visit to the Great Wall,the Summer Palace ,the Olympic Park and many other place.When you feel tired after one day's journey ,you can taste the "Zha Jiang Mian",a kind of traditional food in Beijing.
There are many other things you can do in Beijing,as shopping in the big shopping mall,visit the different kinds park ,visit the"Si He Yuan"and so on.
I hope you can have a happy time in Beijing.
2. 旅游业的英语怎么说
旅游业 Tourism Instry
Tourism Development Fund 旅游业发展基金
tourism instry 旅游业
Tourism Strategy Group 旅游业策略小组
Tourism Working Group [Asia-Pacific Economic Cooperation] 旅游业工作小组〔亚太区经济合作组织〕
3. 用英语写关于旅游业的发展
Tourism development planning is the country or region for the development of tourism instry of their tourism resources and tourism to the development, utilization, protection to conct a comprehensive planning and overall arrangements, to determine the development of tourism in the general direction of the various construction projects in a certain geographical area the layout in order to ensure the coordination of various departments of tourism development.
Tourism is a comprehensive instry, planning involves many aspects of the national economy, the main contents are: the development of tourism resources in order to identify places, tourism land use, infrastructure and development of the space layout, material supply and transport construction, tourism market, the environment protection, management institutions and personnel training, investment and other sources and the investment scale.
Different geographical scope of the plans that have different depths. National planning requirements based on international and domestic tourism market development trends, development of national tourism development objectives, policies, direction and investment in key areas. Regional-level planning to national planning as a guide, to determine the scale of resource development, infrastructure construction scale, in accordance with the development, utilization, protection of the principles of techno-economic comparison, to strike the optimal program. Regional planning involves a lot of the specific design, including: identification of the local building style of tourism, transportation, sightseeing arrangements lines, hotels, restaurants and service outlets of the grading scale, space layout.
Tourism development planning has a strong regional and comprehensive, covering the geographical conditions, socio-economic, cultural, psychological and other factors, so the planning must be based on detailed fieldwork, based on a comprehensive analysis of planning area of natural, economic and social and cultural characteristics of the role of development of the tourism instry, from the local natural conditions and the reality of the socio-economic development, analyzing the problems and potential, in accordance with the development perspective, the recent and long-term combination of planning programs. Tourism planning is more than one factor in the dynamic system, in addition to qualitative analysis, but also the use of system theory, input-output model to establish the relationship between variables to determine the tourism instry among the various departments in the coordinated development of the proportion of the search for the optimal planning scheme in order to achieve economic, social, ecological three-effectiveness and the purpose of admission.
4. 如何发展中国旅游业(英文)
first :inmprove our service
then:develop more characteristic scenes
third:increasing advertising
finally:train more talent about tourism
5. 求:旅游业品牌发展战略的英文资料
First, the development of the tourism brand strategy
Brand-driven business is tourism enterprises to truly realize the value of the assets, brand strategy is a scientific management system. Mainly includes the following components:
1, for the correct positioning of the tourism market
This is a city or region of the core values of tourism image. To build a city or regional tourism image of the tourist center of the issue of brand building, which requires integration of the tourism image of factors, a comprehensive tourism information to the image displayed, showing the face of tourism consumers, so that the target audience of urban or tourist areas have a clear the impression that stimulate their awareness, the desire to participate.
2, shaping the meaning of brand
Fifty years ago, the value of tourism enterprises by nearly 80% of tangible assets such as plant, equipment and inventory and so on. Today, tourism enterprises for nearly 50% of the value of a decision by the intangible assets. These usually do not directly appear in the accounts, the relatively difficult measurement. However, these assets, the most important is the brand of tourism enterprises.
Shape the quality and content of the brand, improve customer loyalty is one of many tourist enterprises trends. Food and beverage market in order to break through the existing business model of the "bottleneck" and change consumer hotel "luxurious style, but very expensive business deserted" the view of the Xiamen Jinyan Hotel in the food and beverage operations, bold innovation, and make full use of Xiamen Airlines Hotel , Quanzhou Aviation Hotel, Wuyishan Zhuang restaurant chain advantages of centralized purchasing, and Xiamen, through 23 large-scale fishing vessels to establish cooperation alliances, as well as rely on the Xiamen Airlines flight advantages, expand the vision of the procurement as well as outside the country, as far as possible, rece the food and beverage procurement cost and establish a high-end hotel concept of the civilian population of the consumer. In ensuring high-quality food under the premise of the hotel continue to introce new dishes to meet the needs of people of different levels of consumer demand, a growing business is booming, catering turnover ranking the top hotels in Xiamen. At this point, that is often said the "soft power." For "soft power" the more adequate understanding of the "soft power" a higher level of attention, a city or region's tourism procts and services will be needed for people. Brand can be said is a "soft power" of the Dacheng, is "soft power" as an important performance. Today, tourism is not the consumer robots, they have not just simply take out travel procts, but in the choice of a concept and attitudes.
3, based on the quality of system management, brand management standardization, and scientific proceres.
At present, China has introced a number of tourism enterprises ISO9000 international standards, established a quality management system, and some also adopted the ISO9000 quality system certification, so that scientific brand management, and international standards. China is already 28 to implement the World Heritage ISO14000 international environmental management standards, and six have been through this environmental management system. However, it should be emphasized that the introction of ISO9000 international standards, it is only for tourism enterprises to create the conditions to participate in international competition, but by no means a magic weapon for the formation of a competitive advantage. Quality management system can be copied, but the concept of brand can not be copied, can not be copied, only the concept of tourism enterprises in order to truly create a competitive advantage.
4, through the network operations, to achieve brand expansion.
Tourism businesses are tourism services are intangible procts, the proction process is the consumption process, visitors can not purchase procts that immediately come into contact with. Relative brand instrial procts, it is soft, and the need for consumers to enjoy services in the course of feelings. Therefore, a travel agency or hotel can attract more tourists, but also to visitors to its brand influence. Moreover, the tourism proct of its proction and consumption at the same time, the decision to promote the tourism brand can not be like any other brand of instrial enterprises, through the flow of procts to achieve, and only by consumers - to achieve the flow of tourists, thus for tourism enterprises, network operators must pass in order to achieve an effective expansion of the brand.
Second, brands with the future development of tourism
Brand and the future of tourism showed the following characteristics:
First, is the only way to participate in international competition.
Spain Tourist Office in China on behalf of Arthur罗克拉韦尔said: "Europe's' China fever 'is an indisputable fact, many travel agencies in Spain, said the Chinese tour groups to the sale of bread to sell as fast as like. "However, the desire for quick profits brought about by a number of issues, such as an increase in theft cases, travel agencies, agreed to randomly change the lines, attack on the tourists sit idly by and so on, have begun to appear. Chinese tourists to travel on the local travel agents complained repeatedly, some smaller travel agencies in order to earn quick money disregard the interests of home visitors, tourists and tour guides resulting contradictions and conflicts between. These discordant phenomenon that in a competitive era of economic globalization, the need to create an international brand, it will help tourism enterprises in international markets surging in the right navigation, on the other side towards success.
Secondly, the established market position, create a number of travel brands and rece the impact of market competition.
To develop tourism enterprises in international markets should only have a global brand, from the surface, the answer is obvious, it should be in the affirmative. How to build a global brand in China this? Shanghai Ogilvy & Mather advertising Zhang, senior planning officer said: "Brand advertising is not the only means of establishing a strong brand can bring to consumers the memory of a moment, while the value of this memory is impossible to measure, more and more enterprises will be the focus of attention is the quality of clients rather than the number of customers. "
Over the years, Guangxi, Yunnan, Inner Mongolia, Fujian, Zhejiang, Huangshan, Wuyishan scenic tourist city and so have introced a wide range of tourism procts, to create their own brand of tourism. Northwest Yunnan in China, there is a with the United States comparable to the Grand Canyon of the East Grand Canyon - Grand Canyon River. Nu Autonomous County of Gongshan Dulong territory and give full play to advantages of resources to the organic integration of tourism and culture, want to create "Three-River Pearl," "River Grand Canyon" world-class tourism brand. In 2006, announced to build the Qinghai-Tibet Plateau to possession of Princess Wencheng legend, the myth of the Kunlun Mountains, Tea Horse Road, the theme of anecdotes唐蕃古道"Seven brand" the project. Fujian also focus on creating Gulangyu music culture, political culture vessel Fuzhou, Wuyishan World Heritage, Putian Meizhou Mazu belief, Quanzhou Maritime Silk Road, Zhangzhou Tianfu Tea, seven土楼Yongding tourism brand.
Third, the franchise brand and the close combination of the search for "famous brand" shock effect.
China Franchise Association Franchising is defined as "the concession will be of its own trademarks, trade names, procts, patents and proprietary technology, business model, such as in accordance with the terms of the contract, the franchisor under a unified business model to engage in business activities to pay the appropriate license fee. "This franchise is characterized, it will a unique commodity, trade marks, patents and business model a set of combination of complex intellectual property rights.
一、旅游品牌的发展战略
品牌驱动经营,是旅游企业资产价值的真正体现,品牌战略是科学的管理系统。主要包括以下环节:
1、进行正确的旅游市场定位
此乃一个城市或者地区旅游形象的核心价值。构筑城市或者地区旅游形象,是旅游品牌建设的中心问题,它要求整合旅游形象因子,将旅游形象信息综合地表现出来,呈现在旅游消费者面前,使目标受众对城市或者地区旅游产生清晰、明确的印象,激发其感知、参与的欲望。
2、塑造品牌的内涵
五十年前,旅游企业价值的将近80%由有形资产,如厂房、设备和存货等组成。如今,旅游企业价值的将近50%由无形资产决定。这些内容通常不会直接显示在账目上,相对难以测算。但是,这些资产中,最重要的一项就是旅游企业的品牌。
塑造品牌的品质和内涵,提高客户的忠诚度,是许多旅游企业的一个发展趋势。为了突破餐饮市场原有经营模式的“瓶颈”,转变消费者对酒店“豪华气派,但价格昂贵,生意冷清”的看法,厦门金雁酒店在餐饮经营中,大胆创新,充分利用与厦门航空宾馆、泉州航空酒店、武夷山庄连锁餐饮集中采购的优势,通过与厦门23艘大型捕捞船建立合作联盟,以及依托厦门航空公司的航班优势,把采购的视野扩大到全国乃至境外,尽可能降低餐饮采购成本价格,树立高档酒店平民化消费的理念。在确保菜肴高品质的前提下,酒店不断推出新菜式,满足不同消费层次的人的需求,生意日益红火,餐饮营业额排名厦门市各酒店榜首。在这一点上,即是人们常说的“软实力”。对于“软实力”的认知越充分,对“软实力”的重视程度越高,一个城市或者地区的旅游产品和服务就越能够为人们所需要。品牌可以说是集“软实力”之大成,是“软实力”的一个重要表现。如今,旅游消费者并非机器人,他们已不仅仅只是简单地购买旅游产品,而是在选择一种观念和态度。
3、依托质量体系管理,使品牌管理规范化、程序化和科学化。
目前,我国许多旅游企业引进了ISO9000国际标准,建立了质量管理体系,有的还通过了ISO9000质量体系认证,使品牌管理科学化,与国际标准接轨。我国正已28处世界遗产地推行ISO14000国际环境管理标准,并且已有6处通过这一环境管理体系。但必须强调的是,引进ISO9000国际标准,它只是为旅游企业参与国际竞争创造条件,但绝不是形成竞争优势的法宝。质量管理体系皆可复制,惟有品牌的理念不可复制,只有无法复制的理念才能真正为旅游企业创造竞争优势。
4、通过网络化经营,实现品牌扩张。
旅游企业提供的产品是旅游服务,是无形商品,产品的生产过程也就是消费过程,游客对所购买的产品无法马上接触到。相对工业产品的品牌而言,它是软性的,需要消费者在享受服务的过程中感受的。因此,一家旅行社或者酒店能否吸引到更多客源,也在于其品牌对游客的影响力。不仅如此,旅游产品其生产和消费的同时性,决定了旅游品牌的推广无法像其他工业企业的品牌那样,通过产品的流动来实现,而只能通过消费者——游客的流动来实现,因而对于旅游企业而言,必须通过网络化经营,才能实现品牌的有效扩张。
二、品牌与旅游的未来发展
品牌与旅游的未来将呈现如下特点:
第一,是参与国际竞争的必由之路。
西班牙旅游局驻华代表阿图罗·克拉韦尔说:“欧洲的‘中国热’是一个不争的事实,许多西班牙旅行机构都表示,去中国的旅行团的销售情况就像卖面包一样快。”然而,迅速获利的渴望带来的一些问题,如盗窃案件增多、旅行社随意改变约定线路,对游客遭受攻击坐视不管等,已经开始显现出来。到中国旅行的游客对当地旅行社的抱怨频频,一些规模较小的旅行社为了赚取外快置游客利益于不顾,造成游客与导游之间的矛盾冲突。这些不和谐的现象,表明在经济全球化竞争年代,国际品牌创建的必要性,它将帮助旅游企业在汹涌澎湃的国际市场中进行正确的导航,驶向成功的彼岸。
第二,确立市场定位,打造多项旅游品牌,减少市场竞争带来的冲击。
开拓国际市场的旅游企业是否应该只拥有一个全球品牌,从表面来看,答案显而易见,应该是肯定的。中国怎样打造全球品牌呢?上海奥美广告资深企划人员张洁认为:“广告并不是建立品牌的惟一手段,一个强劲的品牌能否给消费者带来一个瞬间的记忆,而这个记忆的价值是无法衡量的,越来越多的企业将关注的焦点是客户的质量而不是客户的数量。”
数年来,广西、云南、内蒙古、福建、浙江、黄山、武夷山等风景旅游城市也都推出多种旅游产品,打造各自的旅游品牌。在我国滇西北,有一条与美国科罗拉多大峡谷相媲美的东方大峡谷——怒江大峡谷。贡山独龙族怒族自治县充分发挥境内优势资源,把旅游与民族文化有机结合,欲打造“三江明珠”、“怒江大峡谷”世界级旅游品牌。2006年,青藏高原宣布打造以文成公主人藏传说、昆仑山神话、茶马古道、唐蕃古道轶事为主题的“七大品牌”工程。福建也着力打造鼓浪屿音乐文化、福州船政文化、武夷山世界遗产、莆田湄州妈祖信仰、泉州海上丝绸之路、漳州天福名茶、永定土楼七大旅游品牌。
第三,品牌与特许经营权的密切结合,寻求“知名品牌”震撼效应。
我国特许经营权协会对特许经营权所下的定义是“特许人将自己拥有的商标、商号、产品、专利和专有技术、经营模式等按照合同规定,在特许人统一业务模式下从事经营活动,并向特许人支付相应的费用。”这种特许经营权的特点是,它将某项独特的商品、商标、专利权与一整套经营模式组合而成的知识产权综合体。
6. “发展旅游业”翻译成英语
|这个是复制google在线翻译(http://translate.google.com/translate_t?langpair=zh|en)
感觉翻还不错
The development of tourism can promote local economic development. At the same time bring benefits to people's lives. However, excessive development of the tourism instry has some drawbacks
7. 求一篇关于旅游业的英语作文,在线等
Tourism, a smokeless instry, is developing rapidly in China. With the reform and opening –up policy being carried out, thousands upon thousands of foreign visitors are crowding into our country. They are eager to see this old mysterious land with a splendid culture of more than 5, 000 years. Tourism as a form of enterprise brings China a lot of benefits. In the fires place, it is financially beneficial to the economic development of China. As our know, China needs more and more foreign currencies for its modernization program. Tourism is one of the most important channels to obtain currencies. Secondly, tourism enables the Chinese people to know more about the outside world. On the other hand, the foreigners who have visited China are deeply impressed by the latest developments of out country and the friendliness and hospitality of our people. Reports by visitors to China about how courteous and helpful most Chinese were to them are often printed in newspapers of many different countries. It is clear that tourism contributes a great deal to the friendship and mutual understanding between the Chinese people and people all over the world. Everything, however, has two sides. Tourism gives rise to a number of problems. For instance, it becomes a burden to our inefficient transportation system. Besides, the living standard of the average Chinese is still not high enough to be able to afford the many different sorts of expenses ring long distance travels. Therefore, there are still a lot of obstacles hindering the expansion of tourism in our country. As for me, with the development of our national economy, all these problems will certainly be solved step by step. A much better and brighter future awaits us. 旅游业----“无烟的工业”----正在中国迅速发展。随着改革开放政策的贯彻执行,数以万计的外国游人涌入中国。他们渴望参观这个具有5000多年灿烂文化的神秘古国。旅游业作为一种商业活动给中国带来许多好处。首先,在经济上它有利于我国经济的发展。正如你们所知道的,中国需要大量的外汇来执行现代化建设计划。旅游业是获得外汇的最重要的渠道之一。其次,旅游业是中国人民更多地了解外界。另一方面,访问过中国的外国人对我国的最新发展和我国人民的友好和殷勤留下了深刻的印象。世界各国的报纸经常刊登访问过中国的外国人所写的报道,介绍中国人如何彬彬有礼、助人为乐。显然,旅游业大大促进了中国人民和世界人民之间的友谊和了解。然而,事物总是一分为二的。旅游业也引起许多问题。例如,它增加了我国本来效率不高的运输系统的负担。此外,中国人民的生活水平还没有高到足以使普通中国人有钱支付长途旅行的各种开支。因此,仍然存在着许多障碍妨碍着旅游业的发展。至于我,我相信,随着我国经济的发展,这些问题必将逐步得到解决。我们期望有一个更好更光明的未来。
8. 旅游业发展的优点和缺点 英语
the advantages and disadvantages of the development of the tourist instry
THE ADVANTAGES :increase the income of the people in the tourist destination and promote its economic and cultural development
THE DISADVANTAGES: damage the ecological balance of the tourist region and cause environmental pollution
9. “旅游业已经发展成为世界上最大和增长最快的产业之一。”用英语怎么说
Tourism has become one of the fastest-growing and the biggest instry in the world.
10. 当今旅游业的逐渐发展,使得旅游类型也在逐渐的增多翻译成英文
当今旅游业的逐渐发展,使得旅游类型也在逐渐地增多。
Graal development of tourism today leads to step-by-step increase of tourism types.
Developments of tourism instry step by step at present result into graal increase types of touring.
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