旅遊業英文書籍

❶ 求：旅遊業品牌發展戰略的英文資料

First, the development of the tourism brand strategy

Brand-driven business is tourism enterprises to truly realize the value of the assets, brand strategy is a scientific management system. Mainly includes the following components:

1, for the correct positioning of the tourism market

This is a city or region of the core values of tourism image. To build a city or regional tourism image of the tourist center of the issue of brand building, which requires integration of the tourism image of factors, a comprehensive tourism information to the image displayed, showing the face of tourism consumers, so that the target audience of urban or tourist areas have a clear the impression that stimulate their awareness, the desire to participate.

2, shaping the meaning of brand

Fifty years ago, the value of tourism enterprises by nearly 80% of tangible assets such as plant, equipment and inventory and so on. Today, tourism enterprises for nearly 50% of the value of a decision by the intangible assets. These usually do not directly appear in the accounts, the relatively difficult measurement. However, these assets, the most important is the brand of tourism enterprises.

Shape the quality and content of the brand, improve customer loyalty is one of many tourist enterprises trends. Food and beverage market in order to break through the existing business model of the "bottleneck" and change consumer hotel "luxurious style, but very expensive business deserted" the view of the Xiamen Jinyan Hotel in the food and beverage operations, bold innovation, and make full use of Xiamen Airlines Hotel , Quanzhou Aviation Hotel, Wuyishan Zhuang restaurant chain advantages of centralized purchasing, and Xiamen, through 23 large-scale fishing vessels to establish cooperation alliances, as well as rely on the Xiamen Airlines flight advantages, expand the vision of the procurement as well as outside the country, as far as possible, rece the food and beverage procurement cost and establish a high-end hotel concept of the civilian population of the consumer. In ensuring high-quality food under the premise of the hotel continue to introce new dishes to meet the needs of people of different levels of consumer demand, a growing business is booming, catering turnover ranking the top hotels in Xiamen. At this point, that is often said the "soft power." For "soft power" the more adequate understanding of the "soft power" a higher level of attention, a city or region's tourism procts and services will be needed for people. Brand can be said is a "soft power" of the Dacheng, is "soft power" as an important performance. Today, tourism is not the consumer robots, they have not just simply take out travel procts, but in the choice of a concept and attitudes.

3, based on the quality of system management, brand management standardization, and scientific proceres.

At present, China has introced a number of tourism enterprises ISO9000 international standards, established a quality management system, and some also adopted the ISO9000 quality system certification, so that scientific brand management, and international standards. China is already 28 to implement the World Heritage ISO14000 international environmental management standards, and six have been through this environmental management system. However, it should be emphasized that the introction of ISO9000 international standards, it is only for tourism enterprises to create the conditions to participate in international competition, but by no means a magic weapon for the formation of a competitive advantage. Quality management system can be copied, but the concept of brand can not be copied, can not be copied, only the concept of tourism enterprises in order to truly create a competitive advantage.

4, through the network operations, to achieve brand expansion.

Tourism businesses are tourism services are intangible procts, the proction process is the consumption process, visitors can not purchase procts that immediately come into contact with. Relative brand instrial procts, it is soft, and the need for consumers to enjoy services in the course of feelings. Therefore, a travel agency or hotel can attract more tourists, but also to visitors to its brand influence. Moreover, the tourism proct of its proction and consumption at the same time, the decision to promote the tourism brand can not be like any other brand of instrial enterprises, through the flow of procts to achieve, and only by consumers - to achieve the flow of tourists, thus for tourism enterprises, network operators must pass in order to achieve an effective expansion of the brand.

Second, brands with the future development of tourism

Brand and the future of tourism showed the following characteristics:

First, is the only way to participate in international competition.

Spain Tourist Office in China on behalf of Arthur羅克拉韋爾said: "Europe's' China fever 'is an indisputable fact, many travel agencies in Spain, said the Chinese tour groups to the sale of bread to sell as fast as like. "However, the desire for quick profits brought about by a number of issues, such as an increase in theft cases, travel agencies, agreed to randomly change the lines, attack on the tourists sit idly by and so on, have begun to appear. Chinese tourists to travel on the local travel agents complained repeatedly, some smaller travel agencies in order to earn quick money disregard the interests of home visitors, tourists and tour guides resulting contradictions and conflicts between. These discordant phenomenon that in a competitive era of economic globalization, the need to create an international brand, it will help tourism enterprises in international markets surging in the right navigation, on the other side towards success.

Secondly, the established market position, create a number of travel brands and rece the impact of market competition.

To develop tourism enterprises in international markets should only have a global brand, from the surface, the answer is obvious, it should be in the affirmative. How to build a global brand in China this? Shanghai Ogilvy & Mather advertising Zhang, senior planning officer said: "Brand advertising is not the only means of establishing a strong brand can bring to consumers the memory of a moment, while the value of this memory is impossible to measure, more and more enterprises will be the focus of attention is the quality of clients rather than the number of customers. "

Over the years, Guangxi, Yunnan, Inner Mongolia, Fujian, Zhejiang, Huangshan, Wuyishan scenic tourist city and so have introced a wide range of tourism procts, to create their own brand of tourism. Northwest Yunnan in China, there is a with the United States comparable to the Grand Canyon of the East Grand Canyon - Grand Canyon River. Nu Autonomous County of Gongshan Dulong territory and give full play to advantages of resources to the organic integration of tourism and culture, want to create "Three-River Pearl," "River Grand Canyon" world-class tourism brand. In 2006, announced to build the Qinghai-Tibet Plateau to possession of Princess Wencheng legend, the myth of the Kunlun Mountains, Tea Horse Road, the theme of anecdotes唐蕃古道"Seven brand" the project. Fujian also focus on creating Gulangyu music culture, political culture vessel Fuzhou, Wuyishan World Heritage, Putian Meizhou Mazu belief, Quanzhou Maritime Silk Road, Zhangzhou Tianfu Tea, seven土樓Yongding tourism brand.

Third, the franchise brand and the close combination of the search for "famous brand" shock effect.

China Franchise Association Franchising is defined as "the concession will be of its own trademarks, trade names, procts, patents and proprietary technology, business model, such as in accordance with the terms of the contract, the franchisor under a unified business model to engage in business activities to pay the appropriate license fee. "This franchise is characterized, it will a unique commodity, trade marks, patents and business model a set of combination of complex intellectual property rights.
一、旅遊品牌的發展戰略

品牌驅動經營，是旅遊企業資產價值的真正體現，品牌戰略是科學的管理系統。主要包括以下環節：

1、進行正確的旅遊市場定位

此乃一個城市或者地區旅遊形象的核心價值。構築城市或者地區旅遊形象，是旅遊品牌建設的中心問題，它要求整合旅遊形象因子，將旅遊形象信息綜合地表現出來，呈現在旅遊消費者面前，使目標受眾對城市或者地區旅遊產生清晰、明確的印象，激發其感知、參與的慾望。

2、塑造品牌的內涵

五十年前，旅遊企業價值的將近80%由有形資產，如廠房、設備和存貨等組成。如今，旅遊企業價值的將近50%由無形資產決定。這些內容通常不會直接顯示在賬目上，相對難以測算。但是，這些資產中，最重要的一項就是旅遊企業的品牌。

塑造品牌的品質和內涵，提高客戶的忠誠度，是許多旅遊企業的一個發展趨勢。為了突破餐飲市場原有經營模式的「瓶頸」，轉變消費者對酒店「豪華氣派，但價格昂貴，生意冷清」的看法，廈門金雁酒店在餐飲經營中，大膽創新，充分利用與廈門航空賓館、泉州航空酒店、武夷山莊連鎖餐飲集中采購的優勢，通過與廈門23艘大型捕撈船建立合作聯盟，以及依託廈門航空公司的航班優勢，把采購的視野擴大到全國乃至境外，盡可能降低餐飲采購成本價格，樹立高檔酒店平民化消費的理念。在確保菜餚高品質的前提下，酒店不斷推出新菜式，滿足不同消費層次的人的需求，生意日益紅火，餐飲營業額排名廈門市各酒店榜首。在這一點上，即是人們常說的「軟實力」。對於「軟實力」的認知越充分，對「軟實力」的重視程度越高，一個城市或者地區的旅遊產品和服務就越能夠為人們所需要。品牌可以說是集「軟實力」之大成，是「軟實力」的一個重要表現。如今，旅遊消費者並非機器人，他們已不僅僅只是簡單地購買旅遊產品，而是在選擇一種觀念和態度。

3、依託質量體系管理，使品牌管理規范化、程序化和科學化。

目前，我國許多旅遊企業引進了ISO9000國際標准，建立了質量管理體系，有的還通過了ISO9000質量體系認證，使品牌管理科學化，與國際標准接軌。我國正已28處世界遺產地推行ISO14000國際環境管理標准，並且已有6處通過這一環境管理體系。但必須強調的是，引進ISO9000國際標准，它只是為旅遊企業參與國際競爭創造條件，但絕不是形成競爭優勢的法寶。質量管理體系皆可復制，惟有品牌的理念不可復制，只有無法復制的理念才能真正為旅遊企業創造競爭優勢。

4、通過網路化經營，實現品牌擴張。

旅遊企業提供的產品是旅遊服務，是無形商品，產品的生產過程也就是消費過程，遊客對所購買的產品無法馬上接觸到。相對工業產品的品牌而言，它是軟性的，需要消費者在享受服務的過程中感受的。因此，一家旅行社或者酒店能否吸引到更多客源，也在於其品牌對遊客的影響力。不僅如此，旅遊產品其生產和消費的同時性，決定了旅遊品牌的推廣無法像其他工業企業的品牌那樣，通過產品的流動來實現，而只能通過消費者——遊客的流動來實現，因而對於旅遊企業而言，必須通過網路化經營，才能實現品牌的有效擴張。

二、品牌與旅遊的未來發展

品牌與旅遊的未來將呈現如下特點：

第一，是參與國際競爭的必由之路。

西班牙旅遊局駐華代表阿圖羅·克拉韋爾說：「歐洲的『中國熱』是一個不爭的事實，許多西班牙旅行機構都表示，去中國的旅行團的銷售情況就像賣麵包一樣快。」然而，迅速獲利的渴望帶來的一些問題，如盜竊案件增多、旅行社隨意改變約定線路，對遊客遭受攻擊坐視不管等，已經開始顯現出來。到中國旅行的遊客對當地旅行社的抱怨頻頻，一些規模較小的旅行社為了賺取外快置遊客利益於不顧，造成遊客與導游之間的矛盾沖突。這些不和諧的現象，表明在經濟全球化競爭年代，國際品牌創建的必要性，它將幫助旅遊企業在洶涌澎湃的國際市場中進行正確的導航，駛向成功的彼岸。

第二，確立市場定位，打造多項旅遊品牌，減少市場競爭帶來的沖擊。

開拓國際市場的旅遊企業是否應該只擁有一個全球品牌，從表面來看，答案顯而易見，應該是肯定的。中國怎樣打造全球品牌呢?上海奧美廣告資深企劃人員張潔認為：「廣告並不是建立品牌的惟一手段，一個強勁的品牌能否給消費者帶來一個瞬間的記憶，而這個記憶的價值是無法衡量的，越來越多的企業將關注的焦點是客戶的質量而不是客戶的數量。」

數年來，廣西、雲南、內蒙古、福建、浙江、黃山、武夷山等風景旅遊城市也都推出多種旅遊產品，打造各自的旅遊品牌。在我國滇西北，有一條與美國科羅拉多大峽谷相媲美的東方大峽谷——怒江大峽谷。貢山獨龍族怒族自治縣充分發揮境內優勢資源，把旅遊與民族文化有機結合，欲打造「三江明珠」、「怒江大峽谷」世界級旅遊品牌。2006年，青藏高原宣布打造以文成公主人藏傳說、昆侖山神話、茶馬古道、唐蕃古道軼事為主題的「七大品牌」工程。福建也著力打造鼓浪嶼音樂文化、福州船政文化、武夷山世界遺產、莆田湄州媽祖信仰、泉州海上絲綢之路、漳州天福名茶、永定土樓七大旅遊品牌。

第三，品牌與特許經營權的密切結合，尋求「知名品牌」震撼效應。

我國特許經營權協會對特許經營權所下的定義是「特許人將自己擁有的商標、商號、產品、專利和專有技術、經營模式等按照合同規定，在特許人統一業務模式下從事經營活動，並向特許人支付相應的費用。」這種特許經營權的特點是，它將某項獨特的商品、商標、專利權與一整套經營模式組合而成的知識產權綜合體。

❷ 關於旅遊行業的英文單詞

China's catagory A travel agency 一類社
China's category B travel agency 二類社
China's category C travel agency 三類社
Clothes,bearing and appearance 服裝儀表
guidebook 旅遊指南
guild practice 導游實踐
international tourism 國際導游
itinerary 旅行計劃,節目
local guide 地陪,地方導游
local tourist organization 地方旅遊組織
low season 淡季
minimum tour price 最低旅遊價格
multilingual guide 會多種語言的導游
national guide 全陪,全程導游
national tourist organization 全國旅遊組織
off-peak season 淡季
off season 淡季
on season 旺季 peak season 旺季
professional （staff） 旅遊專業人員
programme 節目
receiving country 旅遊接待國
regional tourist organization 區域旅遊組織
season-high 旺季 season-low 淡季 selling season 旺季 shoulder period/season 平季
sightseeing 游覽
slack season 淡季
state-list famous historical and culture cities 國家級歷史文化名城
tour arrangement 旅遊安排
tour brochure 旅遊小冊子
tour catalog 旅遊團目錄
tour code number 旅遊代號編碼
tour escort/conctor/director 旅遊團陪同
tour leader 領隊,團長
tour operation 旅遊業務
tour route 旅遊路線
tour talker 自動導游磁帶機
tourism 旅遊業,旅遊
tourism activities 旅遊活動
tourism circles 旅遊界
touring 游覽
touring club 旅遊俱樂部
tourist 遊客
tourist association 旅遊協會
tourist authority/office 旅遊局
tourist council 旅遊委員會

參考下面網站，還有更多~

❸ 求鄉村旅遊業相關外文參考文獻（要英語的）

鄉村旅遊業相關外文參考文獻（要英語的）

❹ 具體介紹中國旅遊地理的英文版圖書

熟抄悉中國旅遊地理襲，應是在了解旅遊地理一般理論與方法的基礎上，側重掌握中國及不同等級旅遊區旅遊業各組成要素的基本特徵及主要特色，對其重要景區及旅遊線路有所了解。 中國國土廣袤，山川錦綉，自然絢麗，景觀多姿，位置適中，形勝優越，歷史悠久，文化燦爛，民族眾多，習俗迥異，土產豐饒，工藝絕倫，風味佳餚，名揚海外。由於中國旅遊資源的無比豐厚及其巨大魅力，中國旅遊業起步雖較晚，但在興旺發達的世界旅遊業中，卻有雄厚的潛力和廣闊的發展前景。

❺ 急！急，急！求旅遊業論文的英文參考文獻~三個就行~謝謝啦~

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❻ 有關旅遊方面的英文書，求推薦！

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❼ 英語導游必讀(全新版)簡介

基本信息基本信息
· 開本： 32
· 出版日期： 2005-04
· 版次： 2005年4月第2版
· 頁數： 600
· ISBN： 7503222298
· 國別： 中國大陸
· 出版社： 中國旅遊出版社
· 精簡裝： 平裝

圖書目錄
前言
Part One第一部分
The Qualities for Being a Tour Guide
導游員應具備的素質
An Introction引言
Prerequisites for Being a Quality Tour Guide
做一名高素質導游員的先決條件
Seven Points for Tourism Professional Ethic Norm
旅遊職業道德規范七條
A Tour Guide Should Possess the Nine Abilities
導洲員應具備九種能力
Tour Guides Should Keep in Mind the Seventeen Points
導游員應牢記十七條要點
The Global Concept of Tour Guide Service導游員服務的全球概念
Quality Tour Guide Basics高素質導游員的基本要求
Have Encyclopaedic Knowledge 博聞強記
Fifteen Ps 十五個 "P"
1. Politics 政治
2. Practice 勤練
3. Preparation 准備
4. Perseverance 毅力
5. Progress 進步
6. Proficiency 熟練
7. Patience 耐心
8. Prudence 謹慎
9. Politeness 禮貌
10. Precision 准確
11. Punctuality 准時
12. Providence 節約
13. Pollution (Tourism) 防污染（旅遊污染）
14. Photograph-Taking 拍照須知
15. Perfection 完善
Three Extras 三點須知
1. Sincerity 真誠
2. Timing 守時
3. Giving Information Ahead 預報
Four Orientations 四個定向
Part two 第二部分
Tour Guides'professional knowledge and commonly used expressions
導游業務及常用語表達法
Part three 第三部分
tourism and travel agency
旅遊業與旅行社
Part four 第四部分
hotel instry
飯店業
Part five 第五部分
digital knowledge
數字知識
Part six 第六部分
travel in china
旅遊在中國
Part seven 第七部分
appendix
附錄

書評
前言

《英語導游翻譯必讀》一書自1990年出版以來，在全國眾多的英語愛好者中，尤其是英語導游翻譯讀者中得到了普遍的歡迎和認同。該書不僅成為許多導游和翻譯人員長備案頭的業務工具書，而且書中豐富的內容則更多地被全國許多旅遊院校的老師們作為教材用於課堂教學及相關專業的英語培訓。因而，《英語導游翻譯必讀》一書積極的社會效益有目共睹。
隨著中國加入世界貿易組織及北京申辦奧運會的成功，我國的國際地位日益提高，來華參觀游覽、投資經商、留學、探親訪友的海外人士與日俱增，中國將是世界上集國際交往、商貿、旅遊於一體的熱點目的地，中國的旅遊業將突飛猛進地發展。為了向世界展示中國的風采，讓世人了解中國、認識中國，讓國人，尤其是導遊人員能更好地向海外遊客及友人介紹、宣傳中國並提供優質的服務，《英語導游翻譯必讀》一書經過數年的辛勤修訂與大量增補現應運而生。為更貼近圖書內容，全新版書名更改為《英語導游必讀》。
本書作者閱歷豐富，在40年漫長的旅遊導游及旅遊教學工作中，共接待過外國旅遊團隊達800多個，分別來自美國、加拿大、英國、荷蘭、澳大利亞、紐西蘭、南非、模里西斯、菲律賓、新加坡、泰國、馬來西亞、巴基斯坦、印度；伊朗、斯里蘭卡、蘇利南等世界上20多個國家，積累了大量的涉外工作經驗及當今英語的各種不同用法和教學經驗。在修訂該書的過程中，作者在盡量保持第一版特色的前提下對原書內容進行了更新和大量的補充，在編寫體例上做了大的調整，總之，作者力求將該版書以全新的面貌奉獻給讀者。作者相信，全新版{英語導游必讀)以其特有的專業性、知識性和趣味性將得到英語導游從業人員及英語學習愛好者的青睞。
全新版(英語導游必讀)共分七個部分，即：一、導游員應具備的素質；二、導游業務及常用語表達法；三、旅遊業與旅行社；四、飯店業；五、數字知識；六、旅遊在中國；七、附錄。全新版《英語導游必讀》更注重內容和遣詞造句中的時代感和旅遊業的功能性，即更注重更新增補現代社會中的情景交流用語，更注重突出現代旅遊業政治、經濟、文化交匯點的世界舞台的功能作用及其傳播各國人民友誼的媒介功能作用。其次，比較原書，修訂本的內容更豐富，涉及領域更廣泛，其中不僅有規范導游員工作行為的內容，而且還增添了不少實用性很強的資料，包括世界旅遊業和中國旅遊業的發展、中外成語、旅遊英語詞彙、各種行文表達法、旅遊行業術語、全國主要熱點城市景點介紹、旅遊線路安排及有關飯店業的相關內容。此書有助於讀者學以致用，這亦是作者重新修訂該書的目的之所在。
作者認為， 目前我國的導游員最迫切需要的是要盡力提高他們的政治素質、業務水平(包括外語、導游業務、導游基礎知識)以及在旅遊接待工作中處理各種復雜問題的應變能力。這些尤為重要的內容在此書里均用英語作了全面、詳細而深入的闡明，明確了導游員的旅遊職業道德規范、外事紀律、當一名高素質導游員的先決條件、接團的操作規程、導遊方法、導游技巧、導游員的職責、導游員的行為規范及導游員的語言特徵等。本書用詞用語專業性較強，內容充實，是英語外事接待人員、導游翻譯人員、外語院校的師生及廣大英語學習愛好者的良師益友。與此同時，為適應我國旅遊業的高速發展，全新版《英語導游必讀》一書將是培養全國高素質導游員的較為理想的教科書和工具書。廣大讀者通過學習此書不僅可以提高自己的英語水平，更為重要的是，通過學習，可以掌握當一名高素質導游員所需要的技能與知識。它是一本集英語與導遊行為規范、導游業務、旅遊知識於一體的新型工具書。
在此，謹向張秀桂老師對1990版《英語導游翻譯實用手冊》一書所做出的努力深表謝意!並謹向在本書撰寫過程中給以熱情關心、大力支持的作者夫人蔣益群教授，女兒朱瑜、朱莉表示衷心的感謝!特別是中國旅遊出版社在編輯出版該書過程中付出了艱辛的勞動，作者在此深表誠摯的謝意!
作 者
2004年12月於北京

❽ 求一篇旅遊業英文參考文獻！！ 急！！

Tourism Instry；Core Competence；Construction
Abstract
The study on core competence was originated from the western countries in 1990s.The theory developed quickly and practiced widely. Urban tourism instry was the subject of tourism and had been recognition by every city in domestic. Every city competed drastically. The issue of core competence of urban tourism instry came to my mind under the above backdrop. The study is aiming at developing and summating the present theory system of this issue as well as the practicing method.
The study on core competence of urban tourism instry is a new field in the study of tourism competitiveness. The paper put forward to the paradigm, identification system and development stratagem of core competence of urban tourism instry.
The study mainly involves the theory of core competence, regional economics, instrial economics and tourism principles, etc. Combining positive study and normal study, this paper systematically studies core competence of urban tourism instry.
The thesis is divided into five chapters. Fist of all, the paper introces the necessity and significance of this issue, the main content and methods of this issue. In the second chapter, it introces the origin of the theory, defies the central conceptions. Through comparing the paradigms of tourism competitiveness, the paper builds up an analyzing paradigm of core competence of urban tourism instry. The third chapter expatiate the paradigm of core competence of urban tourism instry, including the basic structure and affect factors, the mechanism of developing, identification characters and index system. The fourth chapter put forward to the stratagem and measures of constructing core competence of urban tourism instry by combining the paradigm, taking Xiamen as a case. The fifth chapter is a conclusion. It generalizes the main research conclusion and the insufficiency in the thesis. ....
www.tibet-tours.cn

Keywords: Urban Tourism Instry; Core Competence; Construction

❾ 英文版旅遊英語專業職業規劃書

In the University prior to precisely what is not very clear goals and direction are going to see step by step, that is, with this attitude, I came to the university after there had been confused, listening to senior Shijie Men are less than satisfactory The job experience, I feel more difficult in the future they know what to do. However, after listening to a teacher-week semester elective course, I am enlightened, as if to grope in the dark has suddenly emerged as a beacon I pointed out the way forward! Zhou teachers an opportunity to let me know there will always be ready to leave, he's a pet phrase is "my future I am the decision-making." Just a few words contain the meaning is very profound, yes ah, everyone's future into their own hands, other people can not design for you in the future, only ahead of their analysis and decision-making in order to find direction in order to work hard! My career planning.

❿ 旅遊業的發展史，英文寫作

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