發展旅遊業英文
1. 隨著人們的生活水平的提高,旅遊變得越來越流行,國家也在積極的發展旅遊業。英語作文
As the captain of China,Beijing has been the most popular city of china。So more and more people want to visit Beijing.
I think the best time to visit Beijing is spring ,for the weather of that time is very fine ,neither too hot nor too cold . The warm wind will make you fell happy.Many people visit Beijing for it's beautiful sence and cultural inheritance .
If you want to have a enjoyable journey ,I suggest you to pay a visit to the Great Wall,the Summer Palace ,the Olympic Park and many other place.When you feel tired after one day's journey ,you can taste the "Zha Jiang Mian",a kind of traditional food in Beijing.
There are many other things you can do in Beijing,as shopping in the big shopping mall,visit the different kinds park ,visit the"Si He Yuan"and so on.
I hope you can have a happy time in Beijing.
2. 旅遊業的英語怎麼說
旅遊業 Tourism Instry
Tourism Development Fund 旅遊業發展基金
tourism instry 旅遊業
Tourism Strategy Group 旅遊業策略小組
Tourism Working Group [Asia-Pacific Economic Cooperation] 旅遊業工作小組〔亞太區經濟合作組織〕
3. 用英語寫關於旅遊業的發展
Tourism development planning is the country or region for the development of tourism instry of their tourism resources and tourism to the development, utilization, protection to conct a comprehensive planning and overall arrangements, to determine the development of tourism in the general direction of the various construction projects in a certain geographical area the layout in order to ensure the coordination of various departments of tourism development.
Tourism is a comprehensive instry, planning involves many aspects of the national economy, the main contents are: the development of tourism resources in order to identify places, tourism land use, infrastructure and development of the space layout, material supply and transport construction, tourism market, the environment protection, management institutions and personnel training, investment and other sources and the investment scale.
Different geographical scope of the plans that have different depths. National planning requirements based on international and domestic tourism market development trends, development of national tourism development objectives, policies, direction and investment in key areas. Regional-level planning to national planning as a guide, to determine the scale of resource development, infrastructure construction scale, in accordance with the development, utilization, protection of the principles of techno-economic comparison, to strike the optimal program. Regional planning involves a lot of the specific design, including: identification of the local building style of tourism, transportation, sightseeing arrangements lines, hotels, restaurants and service outlets of the grading scale, space layout.
Tourism development planning has a strong regional and comprehensive, covering the geographical conditions, socio-economic, cultural, psychological and other factors, so the planning must be based on detailed fieldwork, based on a comprehensive analysis of planning area of natural, economic and social and cultural characteristics of the role of development of the tourism instry, from the local natural conditions and the reality of the socio-economic development, analyzing the problems and potential, in accordance with the development perspective, the recent and long-term combination of planning programs. Tourism planning is more than one factor in the dynamic system, in addition to qualitative analysis, but also the use of system theory, input-output model to establish the relationship between variables to determine the tourism instry among the various departments in the coordinated development of the proportion of the search for the optimal planning scheme in order to achieve economic, social, ecological three-effectiveness and the purpose of admission.
4. 如何發展中國旅遊業(英文)
first :inmprove our service
then:develop more characteristic scenes
third:increasing advertising
finally:train more talent about tourism
5. 求:旅遊業品牌發展戰略的英文資料
First, the development of the tourism brand strategy
Brand-driven business is tourism enterprises to truly realize the value of the assets, brand strategy is a scientific management system. Mainly includes the following components:
1, for the correct positioning of the tourism market
This is a city or region of the core values of tourism image. To build a city or regional tourism image of the tourist center of the issue of brand building, which requires integration of the tourism image of factors, a comprehensive tourism information to the image displayed, showing the face of tourism consumers, so that the target audience of urban or tourist areas have a clear the impression that stimulate their awareness, the desire to participate.
2, shaping the meaning of brand
Fifty years ago, the value of tourism enterprises by nearly 80% of tangible assets such as plant, equipment and inventory and so on. Today, tourism enterprises for nearly 50% of the value of a decision by the intangible assets. These usually do not directly appear in the accounts, the relatively difficult measurement. However, these assets, the most important is the brand of tourism enterprises.
Shape the quality and content of the brand, improve customer loyalty is one of many tourist enterprises trends. Food and beverage market in order to break through the existing business model of the "bottleneck" and change consumer hotel "luxurious style, but very expensive business deserted" the view of the Xiamen Jinyan Hotel in the food and beverage operations, bold innovation, and make full use of Xiamen Airlines Hotel , Quanzhou Aviation Hotel, Wuyishan Zhuang restaurant chain advantages of centralized purchasing, and Xiamen, through 23 large-scale fishing vessels to establish cooperation alliances, as well as rely on the Xiamen Airlines flight advantages, expand the vision of the procurement as well as outside the country, as far as possible, rece the food and beverage procurement cost and establish a high-end hotel concept of the civilian population of the consumer. In ensuring high-quality food under the premise of the hotel continue to introce new dishes to meet the needs of people of different levels of consumer demand, a growing business is booming, catering turnover ranking the top hotels in Xiamen. At this point, that is often said the "soft power." For "soft power" the more adequate understanding of the "soft power" a higher level of attention, a city or region's tourism procts and services will be needed for people. Brand can be said is a "soft power" of the Dacheng, is "soft power" as an important performance. Today, tourism is not the consumer robots, they have not just simply take out travel procts, but in the choice of a concept and attitudes.
3, based on the quality of system management, brand management standardization, and scientific proceres.
At present, China has introced a number of tourism enterprises ISO9000 international standards, established a quality management system, and some also adopted the ISO9000 quality system certification, so that scientific brand management, and international standards. China is already 28 to implement the World Heritage ISO14000 international environmental management standards, and six have been through this environmental management system. However, it should be emphasized that the introction of ISO9000 international standards, it is only for tourism enterprises to create the conditions to participate in international competition, but by no means a magic weapon for the formation of a competitive advantage. Quality management system can be copied, but the concept of brand can not be copied, can not be copied, only the concept of tourism enterprises in order to truly create a competitive advantage.
4, through the network operations, to achieve brand expansion.
Tourism businesses are tourism services are intangible procts, the proction process is the consumption process, visitors can not purchase procts that immediately come into contact with. Relative brand instrial procts, it is soft, and the need for consumers to enjoy services in the course of feelings. Therefore, a travel agency or hotel can attract more tourists, but also to visitors to its brand influence. Moreover, the tourism proct of its proction and consumption at the same time, the decision to promote the tourism brand can not be like any other brand of instrial enterprises, through the flow of procts to achieve, and only by consumers - to achieve the flow of tourists, thus for tourism enterprises, network operators must pass in order to achieve an effective expansion of the brand.
Second, brands with the future development of tourism
Brand and the future of tourism showed the following characteristics:
First, is the only way to participate in international competition.
Spain Tourist Office in China on behalf of Arthur羅克拉韋爾said: "Europe's' China fever 'is an indisputable fact, many travel agencies in Spain, said the Chinese tour groups to the sale of bread to sell as fast as like. "However, the desire for quick profits brought about by a number of issues, such as an increase in theft cases, travel agencies, agreed to randomly change the lines, attack on the tourists sit idly by and so on, have begun to appear. Chinese tourists to travel on the local travel agents complained repeatedly, some smaller travel agencies in order to earn quick money disregard the interests of home visitors, tourists and tour guides resulting contradictions and conflicts between. These discordant phenomenon that in a competitive era of economic globalization, the need to create an international brand, it will help tourism enterprises in international markets surging in the right navigation, on the other side towards success.
Secondly, the established market position, create a number of travel brands and rece the impact of market competition.
To develop tourism enterprises in international markets should only have a global brand, from the surface, the answer is obvious, it should be in the affirmative. How to build a global brand in China this? Shanghai Ogilvy & Mather advertising Zhang, senior planning officer said: "Brand advertising is not the only means of establishing a strong brand can bring to consumers the memory of a moment, while the value of this memory is impossible to measure, more and more enterprises will be the focus of attention is the quality of clients rather than the number of customers. "
Over the years, Guangxi, Yunnan, Inner Mongolia, Fujian, Zhejiang, Huangshan, Wuyishan scenic tourist city and so have introced a wide range of tourism procts, to create their own brand of tourism. Northwest Yunnan in China, there is a with the United States comparable to the Grand Canyon of the East Grand Canyon - Grand Canyon River. Nu Autonomous County of Gongshan Dulong territory and give full play to advantages of resources to the organic integration of tourism and culture, want to create "Three-River Pearl," "River Grand Canyon" world-class tourism brand. In 2006, announced to build the Qinghai-Tibet Plateau to possession of Princess Wencheng legend, the myth of the Kunlun Mountains, Tea Horse Road, the theme of anecdotes唐蕃古道"Seven brand" the project. Fujian also focus on creating Gulangyu music culture, political culture vessel Fuzhou, Wuyishan World Heritage, Putian Meizhou Mazu belief, Quanzhou Maritime Silk Road, Zhangzhou Tianfu Tea, seven土樓Yongding tourism brand.
Third, the franchise brand and the close combination of the search for "famous brand" shock effect.
China Franchise Association Franchising is defined as "the concession will be of its own trademarks, trade names, procts, patents and proprietary technology, business model, such as in accordance with the terms of the contract, the franchisor under a unified business model to engage in business activities to pay the appropriate license fee. "This franchise is characterized, it will a unique commodity, trade marks, patents and business model a set of combination of complex intellectual property rights.
一、旅遊品牌的發展戰略
品牌驅動經營,是旅遊企業資產價值的真正體現,品牌戰略是科學的管理系統。主要包括以下環節:
1、進行正確的旅遊市場定位
此乃一個城市或者地區旅遊形象的核心價值。構築城市或者地區旅遊形象,是旅遊品牌建設的中心問題,它要求整合旅遊形象因子,將旅遊形象信息綜合地表現出來,呈現在旅遊消費者面前,使目標受眾對城市或者地區旅遊產生清晰、明確的印象,激發其感知、參與的慾望。
2、塑造品牌的內涵
五十年前,旅遊企業價值的將近80%由有形資產,如廠房、設備和存貨等組成。如今,旅遊企業價值的將近50%由無形資產決定。這些內容通常不會直接顯示在賬目上,相對難以測算。但是,這些資產中,最重要的一項就是旅遊企業的品牌。
塑造品牌的品質和內涵,提高客戶的忠誠度,是許多旅遊企業的一個發展趨勢。為了突破餐飲市場原有經營模式的「瓶頸」,轉變消費者對酒店「豪華氣派,但價格昂貴,生意冷清」的看法,廈門金雁酒店在餐飲經營中,大膽創新,充分利用與廈門航空賓館、泉州航空酒店、武夷山莊連鎖餐飲集中采購的優勢,通過與廈門23艘大型捕撈船建立合作聯盟,以及依託廈門航空公司的航班優勢,把采購的視野擴大到全國乃至境外,盡可能降低餐飲采購成本價格,樹立高檔酒店平民化消費的理念。在確保菜餚高品質的前提下,酒店不斷推出新菜式,滿足不同消費層次的人的需求,生意日益紅火,餐飲營業額排名廈門市各酒店榜首。在這一點上,即是人們常說的「軟實力」。對於「軟實力」的認知越充分,對「軟實力」的重視程度越高,一個城市或者地區的旅遊產品和服務就越能夠為人們所需要。品牌可以說是集「軟實力」之大成,是「軟實力」的一個重要表現。如今,旅遊消費者並非機器人,他們已不僅僅只是簡單地購買旅遊產品,而是在選擇一種觀念和態度。
3、依託質量體系管理,使品牌管理規范化、程序化和科學化。
目前,我國許多旅遊企業引進了ISO9000國際標准,建立了質量管理體系,有的還通過了ISO9000質量體系認證,使品牌管理科學化,與國際標准接軌。我國正已28處世界遺產地推行ISO14000國際環境管理標准,並且已有6處通過這一環境管理體系。但必須強調的是,引進ISO9000國際標准,它只是為旅遊企業參與國際競爭創造條件,但絕不是形成競爭優勢的法寶。質量管理體系皆可復制,惟有品牌的理念不可復制,只有無法復制的理念才能真正為旅遊企業創造競爭優勢。
4、通過網路化經營,實現品牌擴張。
旅遊企業提供的產品是旅遊服務,是無形商品,產品的生產過程也就是消費過程,遊客對所購買的產品無法馬上接觸到。相對工業產品的品牌而言,它是軟性的,需要消費者在享受服務的過程中感受的。因此,一家旅行社或者酒店能否吸引到更多客源,也在於其品牌對遊客的影響力。不僅如此,旅遊產品其生產和消費的同時性,決定了旅遊品牌的推廣無法像其他工業企業的品牌那樣,通過產品的流動來實現,而只能通過消費者——遊客的流動來實現,因而對於旅遊企業而言,必須通過網路化經營,才能實現品牌的有效擴張。
二、品牌與旅遊的未來發展
品牌與旅遊的未來將呈現如下特點:
第一,是參與國際競爭的必由之路。
西班牙旅遊局駐華代表阿圖羅·克拉韋爾說:「歐洲的『中國熱』是一個不爭的事實,許多西班牙旅行機構都表示,去中國的旅行團的銷售情況就像賣麵包一樣快。」然而,迅速獲利的渴望帶來的一些問題,如盜竊案件增多、旅行社隨意改變約定線路,對遊客遭受攻擊坐視不管等,已經開始顯現出來。到中國旅行的遊客對當地旅行社的抱怨頻頻,一些規模較小的旅行社為了賺取外快置遊客利益於不顧,造成遊客與導游之間的矛盾沖突。這些不和諧的現象,表明在經濟全球化競爭年代,國際品牌創建的必要性,它將幫助旅遊企業在洶涌澎湃的國際市場中進行正確的導航,駛向成功的彼岸。
第二,確立市場定位,打造多項旅遊品牌,減少市場競爭帶來的沖擊。
開拓國際市場的旅遊企業是否應該只擁有一個全球品牌,從表面來看,答案顯而易見,應該是肯定的。中國怎樣打造全球品牌呢?上海奧美廣告資深企劃人員張潔認為:「廣告並不是建立品牌的惟一手段,一個強勁的品牌能否給消費者帶來一個瞬間的記憶,而這個記憶的價值是無法衡量的,越來越多的企業將關注的焦點是客戶的質量而不是客戶的數量。」
數年來,廣西、雲南、內蒙古、福建、浙江、黃山、武夷山等風景旅遊城市也都推出多種旅遊產品,打造各自的旅遊品牌。在我國滇西北,有一條與美國科羅拉多大峽谷相媲美的東方大峽谷——怒江大峽谷。貢山獨龍族怒族自治縣充分發揮境內優勢資源,把旅遊與民族文化有機結合,欲打造「三江明珠」、「怒江大峽谷」世界級旅遊品牌。2006年,青藏高原宣布打造以文成公主人藏傳說、昆侖山神話、茶馬古道、唐蕃古道軼事為主題的「七大品牌」工程。福建也著力打造鼓浪嶼音樂文化、福州船政文化、武夷山世界遺產、莆田湄州媽祖信仰、泉州海上絲綢之路、漳州天福名茶、永定土樓七大旅遊品牌。
第三,品牌與特許經營權的密切結合,尋求「知名品牌」震撼效應。
我國特許經營權協會對特許經營權所下的定義是「特許人將自己擁有的商標、商號、產品、專利和專有技術、經營模式等按照合同規定,在特許人統一業務模式下從事經營活動,並向特許人支付相應的費用。」這種特許經營權的特點是,它將某項獨特的商品、商標、專利權與一整套經營模式組合而成的知識產權綜合體。
6. 「發展旅遊業」翻譯成英語
|這個是復制google在線翻譯(http://translate.google.com/translate_t?langpair=zh|en)
感覺翻還不錯
The development of tourism can promote local economic development. At the same time bring benefits to people's lives. However, excessive development of the tourism instry has some drawbacks
7. 求一篇關於旅遊業的英語作文,在線等
Tourism, a smokeless instry, is developing rapidly in China. With the reform and opening –up policy being carried out, thousands upon thousands of foreign visitors are crowding into our country. They are eager to see this old mysterious land with a splendid culture of more than 5, 000 years. Tourism as a form of enterprise brings China a lot of benefits. In the fires place, it is financially beneficial to the economic development of China. As our know, China needs more and more foreign currencies for its modernization program. Tourism is one of the most important channels to obtain currencies. Secondly, tourism enables the Chinese people to know more about the outside world. On the other hand, the foreigners who have visited China are deeply impressed by the latest developments of out country and the friendliness and hospitality of our people. Reports by visitors to China about how courteous and helpful most Chinese were to them are often printed in newspapers of many different countries. It is clear that tourism contributes a great deal to the friendship and mutual understanding between the Chinese people and people all over the world. Everything, however, has two sides. Tourism gives rise to a number of problems. For instance, it becomes a burden to our inefficient transportation system. Besides, the living standard of the average Chinese is still not high enough to be able to afford the many different sorts of expenses ring long distance travels. Therefore, there are still a lot of obstacles hindering the expansion of tourism in our country. As for me, with the development of our national economy, all these problems will certainly be solved step by step. A much better and brighter future awaits us. 旅遊業----「無煙的工業」----正在中國迅速發展。隨著改革開放政策的貫徹執行,數以萬計的外國遊人湧入中國。他們渴望參觀這個具有5000多年燦爛文化的神秘古國。旅遊業作為一種商業活動給中國帶來許多好處。首先,在經濟上它有利於我國經濟的發展。正如你們所知道的,中國需要大量的外匯來執行現代化建設計劃。旅遊業是獲得外匯的最重要的渠道之一。其次,旅遊業是中國人民更多地了解外界。另一方面,訪問過中國的外國人對我國的最新發展和我國人民的友好和殷勤留下了深刻的印象。世界各國的報紙經常刊登訪問過中國的外國人所寫的報道,介紹中國人如何彬彬有禮、助人為樂。顯然,旅遊業大大促進了中國人民和世界人民之間的友誼和了解。然而,事物總是一分為二的。旅遊業也引起許多問題。例如,它增加了我國本來效率不高的運輸系統的負擔。此外,中國人民的生活水平還沒有高到足以使普通中國人有錢支付長途旅行的各種開支。因此,仍然存在著許多障礙妨礙著旅遊業的發展。至於我,我相信,隨著我國經濟的發展,這些問題必將逐步得到解決。我們期望有一個更好更光明的未來。
8. 旅遊業發展的優點和缺點 英語
the advantages and disadvantages of the development of the tourist instry
THE ADVANTAGES :increase the income of the people in the tourist destination and promote its economic and cultural development
THE DISADVANTAGES: damage the ecological balance of the tourist region and cause environmental pollution
9. 「旅遊業已經發展成為世界上最大和增長最快的產業之一。」用英語怎麼說
Tourism has become one of the fastest-growing and the biggest instry in the world.
10. 當今旅遊業的逐漸發展,使得旅遊類型也在逐漸的增多翻譯成英文
當今旅遊業的逐漸發展,使得旅遊類型也在逐漸地增多。
Graal development of tourism today leads to step-by-step increase of tourism types.
Developments of tourism instry step by step at present result into graal increase types of touring.
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